Off-Page SEO :what do you know about Off-Page SEO ?
Off page SEO refers to factors which can impact a website's rankings that do not involve the modification of the website. This, in most part, involves link development. So let's see what links and link development are all about.
What is PageRank ? PageRank is the fundamental algorithm on which Google's rankings are based; however, it is no longer (and hasn't been for a few years) the overwhelming factor in a page's ability to rank. There are two types of PageRank, one which Google uses internally and is a rational number between 0 and 1. The other is the public PageRank, which is what used to show up on the Google Toolbar, but is now only accessible through third-party browser plugins or extensions, and is a number between 1 and 10. In both cases the higher the number the more 'powerful' the website. If you'd like to learn more details about Google's PageRank, you can find a detailed article on the American Mathematical Society's website: How Google Finds Your Needle in the Web's Haystack. A web page's PageRank® is calculated based on the incoming links from external pages (either on the same site or third-party websites). Each link from another page is counted as a vote; however, not every vote has the same value and impact on rankings. The PageRank® of a web page is dependant only on link value and absolutely nothing else. The Google algorithm may decide to not assign the value of incomming links to a particular page; however, whatever value it does assign will be based on links, and not content or any other criteria. To learn more about the inner working of PageRank, see The Google Pagerank Algorithm and How It Works (external) Increasing PageRank Since links are important to a website's ranking ability, it is an important aspect of search engine optimization. Technically, and at the most basic level, the more incoming links a web page has the higher its PageRank will be.
cross-linking the pages of your own website will not increase your PageRank (it will just pass it around from page to page).
Inbound Links Even though on-page optimization is very important, inbound links are crucial for pushing a website to the first page of search engine result pages.