الارشيف / Internet / Search Engine Optimization

for better ranking spy on your competitors


for better ranking spy on your competitors

Most of  people use search engines to find information, products and services, and this makes it extremely important that brands rank well in search results.

This is especially important if you have a company or or you have an online store or two sites and want to get good traffic from the key that increase the possibility of getting more customers for your company.

Surprisingly, your competitors can be your greatest asset. You can take advantage of their strategies by analyzing their plans to see what works for them and so on. These ideas can help you reverse the engineering of your successful plan.

Suppose you have a store that sells the best SEO company and you targets the US market. Basically, you should search for electronic stores that work in the same field that lead the search results in Google and are very popular, and learn from them what the search results are this is called SEO battle.

Step 1: keywords Research :

Everything in SEO begins with keyword research, which is essential to knowing how users search for the content or products you offer. The first step is to identify which keywords you can target. If you own a jewelry store, you may need to extract all keywords related to the store, including gold, jewelry, silver and ornaments, and use them to find longer keywords with new, less competitive search. To make Visits to your site. Therefore, you need to identify high-frequency keywords with high search volumes and low competition. It is best to put all these keywords in an Excel file that includes the number of search results, the strength of competition and the size of the monthly search.

You can use Moz Keyword Explorer to discover high-value keywords and prioritize them by search volume and degree of difficulty. This tool shows you domains that are arranged for specific keywords and helps you create high-quality keyword lists that you should target.

Step 2: Identify the most prominent competitors

Once you've identified your keywords, search for them on Google and find out which sites appear in the search results on the first page, repeat the process for all of your keywords, you may find that some of the selected sites appear in almost all searches you do, these are the sites you'll need to add to List of competitors.

Keep in mind that competitors are not just other companies offering the same type of products or services that you provide, a can compete for your targeted keywords, for example if one of the keywords targeted is "jewelry stores in ," you may find Some of the news sites and blogs that touched on the subject and managed to hold the keyword without providing any content specialized in this subject or have a related product.

Step 3: Find the keywords used by your competitor

The next step is to know which keywords are targeted by competitors. SEMrush is one of the tools used to find these keywords. Here's how: Do a Competitive Review, click on "Domain Overview" and type in the competitor's URL, Research and click on "Positions", you'll see the order of the keyword list in which the competitor will compete with you.

Step 4: Check the location of your competitor

The next step is to find the strengths and weaknesses of your competitors. Here are some key factors to keep in mind:

Keyword Density: You can use Keyword Density Analyzer in SEMrush to find keyword density for competitors, all you need is to enter the URL of the webpage you want to evaluate, check the density of the target keyword, for example if the target keyword is " SEO, "you can find that your competitor has used it three times on that particular page.

Metadata: The next step is to analyze the metadata used by your competitors. Here are some things to keep in mind: Are they using LSI? Did they use descriptive descriptions on their pages and an alternative text on their images? If any of these items do not exist, you'll have a chance to beat them by completing all of this information on your web pages.

Backlinks: Know the number and names of sites that are related to your competitors. The Ahrefs tool can help you find this information. It also has the links from the most reliable to the least reliable, giving you an idea of ​​the number of high-quality links you need to target.

Step 5: Examine the content of competitors

You now have a clear idea of ​​your competitors, keyword rankings, background cookies, keyword density, and metadata. The next thing you need to analyze is marketing strategies via social media. High quality content is vital to Google's engine to rank your site well, including the usefulness of information, its real validity, the creator's experience, and the credibility of information.The level of expertise required varies by industry and subject matter, for example in specialized topics such as and finance, the expert's voice is of paramount importance.


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