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What is keyword difficulty ( competitive analysis)

What is keyword difficulty ( competitive analysis)
What is keyword difficulty (SEO competitive analysis)

What is keyword difficulty ( competitive analysis)?

The main factor is data and the Bidding amount of the targetd keywords among competitors .

Are people bidding for this Keyword? If so, how many? What are they willing to pay for a click?

if you just want a single metric to measure the relative difficulty of a huge list of keywords, the answer is that no perfect solution exists, as modern search engines are far too complex. But there are several metrics you could use as a (very) rough proxy for keyword difficulty:

  • AdWords CPC : Search Volume (free): not surprisingly, the commercial value of a keyword correlates reasonably well to it's difficulty.
  • Google PageRank (free): no longer updated and most pros will tell you it's worthless, but in our study actually was a better predictor of keyword difficulty than many paid tools you'll find recommended here
  • (paid): the second best predictor of keyword difficulty in our study, frequently updated
  • CanIRank Ranking Probability (paid): the only metric to incorporate content and link factors on both the page and level, which is about 2x more accurate than other approaches

 

You should know however that using any one metric to assess keyword difficulty will give you only a small piece of the overall picture. In a study ranking the correlation of popular keyword difficulty tool metrics to Google search results, most scored worse than totally unrelated metrics like # of likes, and a few tools had about the same degree of correlation as a random number generator.

How to know the difficulty of keywords when using keywords tools?

 

  • Color signals - red/yellow/green to showcase how easy it is to beat a ranking result based on the domain numbers.
  • Red - Hard to beat the ranking
  • Yellow - Not hard, but can be outranked
  • Green - Easy to outranked

Use Google search operators like allinurlallintitle and allintext with your researched keyword and look how many results are there for your keyword:

 

The difficulty score is calculated based on the top 5 search results for these keywords:

-number of unique backlinks to the found sites.
-quality of the backlinks to the found sites.
- number of search results.
-optimization level (is the found website optimized for the keyword, i.e. does the keyword exist in the title, meta description, body text, etc.)

 

Paid Tools:

Free Tools:


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