what is the difference between PPC and SEO?
PPC pay per click and pay per call and SEO are two different things. Here’s the difference .They both are a part of Digital Marketing :
- PPC (Pay-Per-Click) - This method involves money. You market your products and services for which you pay some amount for every click you receive (CPC), every 1000 impressions you get (CPM) or every conversion you achieve (CPA). Also, you use certain platforms such as Google Adwords, Facebook Paid Marketing, Twitter Paid Marketing, LinkedIn Paid Marketing and more to advertise your products and services.
The basic formula through which the pay-per-click is calculated:
Pay-per-click ($) = Advertising cost ($) / Ads clicked ( )
- SEO (Search Engine Optimization) : SEO results in visibility of your products and services in organic listing on search engines. Search engines do not charge for this service. Instead, they have certain algorithms in place which your website needs to comply with in order to achieve good ranking. Broadly, SEO techniques involve writing original content with relevant keywords, user experience on your website, page load time, traffic quality and many more factors.
- Pay per Call in advanced promoting: speaks to a kind of execution showcasing where a publicist pays distributers for quality calls created for the sake of promoter. It is intense publicizing and execution promoting model for association of organizations with inbound calls. It takes after the lead age procedure in which it takes into account sponsors to purchase and interface with calls from genuine clients. Pay per call implies that somebody is paying to get an inbound client telephone call.