6 ways to improve on video SEO in the search engine results
6 ways to improve on video SEO in the search engine results?
Analyze your video library and understand your current vision
Have all your videos been identified, ranked, enhanced, and optimized? If not, here are 3 steps to get started:
You can analyze video metrics from YouTube or a Google Analytics account for your website or video hosting provider, identify which videos get views and which ones are not.
Analyze video content and conduct keyword research to identify optimization opportunities for each video.
Analyze search results pages and find videos that show relevant keyword phrases.
Although this process takes some time and effort, it can be one of the most useful for on video SEO. This analysis helps you make prioritize on your videos and put your optimization plan and allow you to define basic metrics you can follow.
The following table lists the key features that you will need to understand to start recording and categorizing the video library.
Identify video content gaps
Analyze common search queries and compare these keywords to your current video library, allowing you to find gaps to develop new video content to fill the content gaps.
For example, you may have many videos related to implementing a software solution, but you may be surprised to learn that people are often looking for how to integrate your software with a particular tool or platform. This is a deep customer idea that can be converted into executable video content .
Analyzing this query helps you understand buyer needs and identify specific marketing opportunities, allowing you to identify gaps in your current video library, and improving and figuring out the best way you have to follow for making and editing your published videos will be very effective because of the known popularity of the topic.
Integrate videos into relevant web content
I recommend that marketers review the top of the webpages being displayed and analyze interaction metrics, is there a chance to add a video to that content? Could this link improve? Embedded videos offer a rich experience that can spark visitor curiosity, increasing pageviews, time on site, and conversions.
Use videos to expand the focus of the keyword
Video content provides an opportunity to expand your SEO focus, instead of using the same keyword map as your exact website, take this opportunity to target additional keyword variations in the titles and descriptions of your videos.
For example, videos often focus on processes and actions; implementation tips or "how to implement"; this is a great opportunity to expand your SEO to include targeted keyword phrases that contain "action", "process" or "execution.”
you will loss time when you Post a video on YouTube without links Back to your site : how to get backlinks from YouTube ?it's important to add links within your video descriptions to the right website content so that users quickly and easily access additional information on your site, do not make Potential customers are looking for additional video-related information; providing a direct link in your video description is the best solution you can do.
News sites can use this method to get more traffic to the news and articles they publish from YouTube, a good source of traffic, while companies and organizations can place a product link promoted or referred to in the video, increasing conversions and sales.
Use video to beat up your competitors
Check out the YouTube channel's competitors and videos on the site to see what kind of content they've created and the keywords they're targeting. This may gives you some ideas about how to fill existing content gaps, or you may find new ideas for your video.
For example, you might know that a competitor is creating videos showing how they are implemented in certain industries, if that's part of your marketing strategy and if you've identified industry-specific keywords as part of SEO, it might be a great idea to expand your videos !